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Labbrand Featured by Market Research News on International Brands Must Deeply Adapt Their Interpretation Within the Chinese Cultural Context

Labbrand’s founder, Vladimir Djurovic, and Associate Director of Market Research, Irene Chen, were interviewed by Market Research News magazine. They shared examples of both success and failure to highlight the diverse factors global brands must consider when entering the Chinese market.

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Chopard Launched the Chopard Chinese Name for Alpine Eagle Collection Created by Labbrand

Chopard, known as the Artisan of Emotions since 1860, is a family-run watchmaking and jewelry company. Nurtured by boundless creativity, Chopard belongs to the Grand Luxu…

Labbrand Featured by Marketing Interactive on Whether Malaysia Airlines Should Risk Revamping Its Iconic Kebaya

Malaysia Airlines’ contemplation on revamping its iconic sarong kebaya uniform worn by its cabin crew saw many Malaysians expressing their love for the current uniform, a…

Labbrand Presents at iMedia Agency Summit on Digital Campaign Innovation

Labbrand Vice GM Denise Sabet was invited to speak at the iMedia Agency Summit in Sanya, China on November 19th 2014. Addressing an audience of leading marketing and bran…

Labbrand Wins 7 Awards at Transform Awards Asia Pacific 2017

HONG KONG, December 14, 2017 - Labbrand celebrated remarkable wins last week in Hong Kong at this year's Transform Awards Asia Pacific. Its excellent work in branding was…

Announcing Labbrand’s Global Naming Month

"A name is the start of every branding journey." At Labbrand, we started as Namers nearly 15 years ago. In these years, we've blossomed into a group of 3 companies a…

Labbrand Creates Chinese Name 淳萃 for L’Oréal’s Hair Care Brand Ultra Doux

SHANGHAI, July 14, 2016 – Global leading cosmetic company L’Oréal launched its natural hair care brand Ultra Doux in China on June 20th, 2016. Labbrand helped L’Oréal cre…

Brand Innovation Strategy: Labbrand Partnered with Shui On Land for the Launch of SHUI ON WORKX

In May 2020, Shui On Land, the flagship property company of the Hong Kong-based Shui On Group launched, SHUI ON WORKX (瑞安办公 [ruì ān bàn gōng]), the innovative workspace b…

Labbrand Creates Chinese Brand Name 优领思 [yōu lǐng sī] and Visual Identity for Udemy Brand Localization New York

SHANGHAI, March 27, 2023 - Labbrand, a leading global brand consultancy renowned for its exceptional brand name creation capabilities, proudly unveils its collaboration w…

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