LABBRAND delivered Rheinmetall Automotive 4 new key visualization concept and brand design strategy.

Brand Design Strategy: TECHNOLOGIES FOR MOBILITY

Rheinmetall Automotive has been a leading part of the automotive industry for over 100 years as a reliable and sustainable partner for manufacturers worldwide. 40 production plants all over the world employ a total workforce of around 11,000. Products are developed in cooperation with international auto manufacturers. Rheinmetall Automotive ranks among the 100 biggest auto industry suppliers worldwide and is an important partner to the industry.

HEART BEATS FOR YOUR ENGINE

To stand out in the competitive market, while staying relevant to the target audience, Rheinmetall Automotive is looking to upgrade its visual language.

We believe in crafting distinctive solutions, that let your audiences connect with the brand and engage them through a brand-led experience across touchpoints. We approached this project through a phased strategic framework.

The present strategy in conveying Rheinmetall Automotive has undergone a transformation, adopting a macro-level perspective aligned with the new categorizations under E3. In formulating the key visual brand design strategy for forthcoming communications, we aim to harness specific promising qualities and attributes.