Explore profound market understandings and unveil the keys to business success through our adept analysis and industry research.
In business, good research often takes a backseat to a rushed pursuit of actionable insights. However, effective researc…
A new virtual future. An evolution of the internet – the metaverse is a continuum of immersive, realistic digital experi…
The growing new-age consumers As one of the fastest growing and most distinctive consumer segments globally, Gen Zs…
In its early stages, Bilibili, one of the dominant ACG (Animation, Comics, Gaming) platforms, was a utopia for Japanese …
Amidst the COVID-19 pandemic, the game industry's prominence on social media has surged. Positioned among gaming giants …
Diversity – a word that enraptures the world with equal parts trepidation and hope. Brand diversity has permea…
In October, U.S. coffee chain Peet’s Coffee opened up its pop-up café in the middle of Jing’An district, Shanghai, bring…
Global Names of Chinese Brands As Chinese brands capture the growing Chinese market, they are increasingly pursuing glob…
In recent times, the mention of "sustainability" has surpassed even popular cultural references like Marvel and Avengers…
JiangXiaoBai and Tmall: Redefining Chinese Traditional Liquor's Global Brand Positioning JiangXiaoBai, in partnership wi…
Discover proactive strategies for brand resilience in the fashion world. Sensitivity training and diversity hires respon…
Discover the transformative power of Meituan Dianping, where innovation and convenience converge to redefine the brand e…
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