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Going global means more than just export Far from being an abstraction, branding is a set of tools and methods meant to …
In 2024, more than 5 million people participated in the Dry January in France. This month of sobriety, which gains popul…
When rebranding in 2019, AccorHotels became Accor and created a new brand for its loyalty program: ALL, “Accor Live Limi…
Decrypting the contours of a hyperactive consumption, embodied in a promise of escape and shaped by new brand values. En…
In 2021, the name of the legendary British sports car manufacturer returned to Formula 1 after a 61-year hiatus. Aston M…
In March 2021, half of a golden mask was discovered from the ruins of Sanxingdui in the Chinese province Sichuan, which …
Pet care start-ups are not a new thing. As people spend more money on pet-related products, the pet market has been grow…
During 2020’s ‘Double 11’, China’s biggest online shopping festival held each year on November 11th, the sales of Saturn…
Gymshark, the British sports apparel brand, recently hit a $1.3 billion valuation after securing investment from General…
In 2020, despite its challenges, international financial firms found a silver lining in the opening up of China's multi-…
Unveiling the Essence of 'Kawaii': Beyond Cutness in the World of Hair Cosmetic Brand Explore the multifaceted meaning o…
Founded in 2016, Perfect Diary (完美日记) is one of the most popular beauty brands amongst millennials and Gen Z consumers i…
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