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In the dynamic world of brands, 24/7 Wall Street, an online news and opinion operation, has published its annual list of…
In China's fiercely competitive auto market, boasting 102 existing brands, the landscape is evolving with the introducti…
With the celebration of Canada’s 143rd birthday last week and the upcoming G8/G20 summits in Toronto later this month, C…
Launched by Twentieth Century Fox in December 2009, Avatar not only became a cinematic sensation but also a merchandisin…
Does your Chinese brand name mean what you want it to? As we have discussed before, choosing an appropriate Chinese name…
We live in a world of brands. Corporations, products, not-for-profit organizations, celebrities, politicians, nations, t…
Many brands operating in China—both foreign and domestic—choose to use two names to represent themselves to Chinese cust…
Marketing and branding professionals face a reoccurring question in today’s business world: How can my brand be differen…
SIAL Group, a leading Food & Beverage industry trade organizer globally, has recognized Changyu, a prominent Chinese…
Anta Sports Products Limited, in collaboration with the Chinese Olympic Committee, orchestrated the Anta Award Clothing …
Fast-food chain Ajisen (China) is strategically enhancing its brand positioning with a significant move into the high-en…
In previous articles we have discussed semiotics as a powerful tool for product innovation and analyzing advertising. Us…
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