Despite considerable heritage and success, sometimes brands quite simply need a brand lifter: a rejuvenation that allows…
In a revolutionary move on August 10th, 2015, Larry Page announced Google's brand architecture transformation, creating …
Internal branding remains a critical differentiator for companies aiming at enhanced success, growth, and loyalty. Despi…
Bold, bright, vibrant, and ‘uplifting’ are the words used to describe Minion Yellow, the Pantone Color Institute’s lates…
THE MILLENNIAL IDENTITY In the realm of brand strategies, the word “Millennials” is supposed to describe the generation …
the seo keyword is "fashion brand identity"，you should contain it appropriately： Levi’s launched a new commercial for th…
New-energy vehicle (NEV) is no not a new term for Chinese consumers. The Tesla fever has been burning for a few years. T…
In the contemporary landscape, the notion of "culture" has evolved into a dynamic and all-encompassing concept. What we …
As we step into 2015, much like the debate over whether this lunar year should be dubbed the Year of the Goat, Sheep, or…
November 11th, also known as Double 11 or Singles' Day, is the paramount day of the year for the Chinese B2C e-commerce …
In the earlier part of the year, notable smartwatch brands like Samsung, Motorola, LG, and Asus unveiled their cutting-e…
Color plays a pivotal role in shaping brand identity, influencing emotional responses, and leaving lasting impressions o…
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