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In the Digital Age, Unveiling FMCG Brand Naming Trends In recent years, consumer behavior, language style, and even soci…
Spotlights on Millennials In the realm of conferences like Millennial 20/20, Marketing to Millennials, and Millennial Su…
This article is part 2 in a 2 part series of iconic Canadian brands, where we examine the cultural branding and brand-bu…
In the nonprofit sector, the significance of effective branding cannot be overstated. Noteworthy nonprofit brands, exemp…
Branding is about building perceptions in the minds of customers and knitting those perceptions into a unique brand iden…
In 1949, a man named Frank MacNamara was dining in a restaurant in New York City when he realized he was without his wal…
There is no shortage of research on the Blockchain and its implications for disrupting current technologies. Indeed, whi…
This article is part 1 in a 2 part series of iconic Canadian brands, where we examine the cultural branding and brand-bu…
A global consumer goods brand was facing a challenge: Chinese companies were “innovating” much faster than their multina…
A FMCG Market Entry Research for “Es Teh” With a rumbling tummy, I took a seat in one of the restaurants that serves mou…
Exploring Naming Trends in the Automotive Industry: Insights from the 2017 Shanghai Auto Show Featuring the theme of “Co…
The following article is part of our ‘Naming for Gaming’ series, where we uncover English and Chinese naming trends that…
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