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The Segmentation Landscape in China Always connected, eyes and fingers on a phone: the complete integration of digital i…
At a recent research training boot camp, we found ourselves in the company of seasoned international market researchers,…
As Uber reshaped transportation dynamics globally in 2011, its influence echoed in the Asian market, giving rise to simi…
In foreign countries, navigating through product choices can be confusing due to cultural nuances influencing brand comm…
When we talk about nomenclatures, the first thing that tends to come to mind is a complex combination of words and lette…
Today, China is enjoying a period of growth towards more experiential and service-driven spending. The country is encour…
Digital Lessons from China: Elevating UX with Gamification In the dynamic landscape of digital experiences, a stark cont…
In 2010, when Former U.S. President Barack Obama signed the Affordable Care Act, commonly known as Obamacare, into law, …
In the midst of sweeping uncertainty, both in newsfeeds and everyday life, individuals find themselves influenced by ant…
In the global travel and hospitality industry, Chinese tourists have solidified their position as a formidable force. Th…
Fragmented Time in China is a unique phenomenon defined by consumers as the numerous instances during the day when there…
This article is part of our Brand Architecture series, where we clarify and identify best practices in brand architectur…
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