Explore profound market understandings and unveil the keys to business success through our adept analysis and industry research.
Platform brands exist in every industry, but the considerations are not all the same. In finance, where hundreds of comp…
Unraveling the significance of a brand's verbal assets is like delving into the essence of its identity. The name encaps…
Besides sales revenue, positive word of mouth and brand associations are usually testaments of a strong brand well-liked…
Discussions around platforms such as Alibaba, Facebook, Google and more have been some of the hottest topics in the worl…
The branding of cosmetics brands often gets overlooked. On one hand, cosmetics is one of the categories that put the hea…
When optimistic announcements are made about mergers & acquisitions with 13 billion dollar price tags, there is no s…
As Singles' Day, once a lighthearted celebration, transforms into the world's largest shopping festival, the significanc…
“No matter the industry or the fact that a brand is product or service, B2B, B2C, or B2B2C-oriented, its brand promise l…
In previous decades, breaking into the Chinese market felt as challenging as conquering the Great Wall for many companie…
But not everybody has realized. Read more to find out how the research and consumer insights industry must evolve to ret…
We do not trust imagination, but that’s how we think most of the time.In the occidental mind, it has long been accepted …
July 21, 2017, marked the 106th birthday of media theorist Marshall McLuhan who once said: “The medium is the message”. …
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