The images of visionary brand leaders gracing the covers of Fast Company and Forbes have begun to reveal a darker side t…
China’s fertile digital land has witnessed the innovation and growth of many social platforms, including RED, also known…
#TheStruggleIsReal Evolving Brand Positioning: Instagram's Relevance to Millennials In today's saturated market, brands …
Witness the evolution of traditional word-of-mouth into the dynamic realm of influencer marketing. In today's digital la…
In the contemporary landscape, leveraging social media is imperative for brand marketers. Beyond the traditional return …
On 2nd July 2018, with the official start of the Wimbledon Championships, Roger Federer, considered as the greatest tenn…
In May 2018, Luckin Coffee swiftly gained prominence in China's Tier 1 and Tier 2 cities. Founder and CEO Zhiya Qian dec…
The Rise of the Plant-Based Category Embrace the accelerating health and wellness trend with a focus on brands' plant-ba…
More than Just Smiles in the “Land of Smiles” “Close your eyes, breath in slowly through your nose and then out through …
In the rapidly growing landscape of Electric Vehicles (EVs), NIO emerges as a standout choice for consumers exploring th…
When you open a fashion magazine, you will see a sea of beauty products. With full-page images, the product names almost…
Launched in September 2016 by the Chinese Internet company Bytedance, TikTok has swiftly risen as a social platform for …
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