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Amidst the COVID-19 pandemic, the game industry's prominence on social media has surged. Positioned among gaming giants …
In the transformative year of 2011, marked by shifting global dynamics, China emerged as a powerhouse, redefining growth…
Loving clothing as loving mountains and rivers When you choose a garment, what do you really choose? The most fashionabl…
Diversity – a word that enraptures the world with equal parts trepidation and hope. Brand diversity has permea…
The World's Most Expensive Blue was Acquired. In November last year, the American-born luxury branding Tiffany…
Navigating Uncertainty: Crafting a Post-Crisis Brand Strategy amid the Ongoing COVID-19 Pandemic As the global effort to…
Over time, most leading brands are able to build strong brand ESTEEM and INFLUENCE. However, it's DI…
Start S.W.A.P-ing! Do you remember the typical “Swipe Right or Left” of the dating app Tinder? In October, the Swiss bag…
Being criticized for lacking diversity over decades, the beauty industry finally started to embrace inclusivity thanks t…
In October, U.S. coffee chain Peet’s Coffee opened up its pop-up café in the middle of Jing’An district, Shanghai, bring…
White Rabbit creamy candy has become a hot spot on social media this year. From this brand's lipsticks that were sold ou…
At Labbrand, we view brand naming as a combination of art and science. If name creation is the art, the process of apply…
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