Stay updated on the latest developments, industry news, and events in the realm of branding and business.
In an exciting collaboration with Calbee, Labbrand, the chosen partner, is proud to unveil the Chinese product naming fo…
"A name is the start of every branding journey." At Labbrand, we started as Namers nearly 15 years ago. In these ye…
Liberty Lane, owned by the leading French dairy company Savencia Fromage & Dairy, is a new American cream cheese bra…
Hsu Fu Chi (徐福记[xú fú jì]), founded in 1992 by the Hsu brothers, is a food company based in China that manufactures vari…
SHANGHAI, JULY 27, 2018 - Philips Lighting, the world leader in lighting, launched its new company name Signify 昕诺飞 on M…
BE-KIND is a food company based in New York City that produces healthy snacks such as whole nuts, fruit granola bars and…
On May 10th, Labbrand Managing Director Anabelle Hourriez presented at The Indie Summit 2019 on the topic of Chinese bra…
Pernod Ricard is the world’s n°2 in wines and spirits. In China, Pernod Ricard leads the way among all international win…
Labbrand’s New York team presented at IIeX 2019 on the topics of Sensory Branding and Naming Co-creation to Unlock Growt…
Labbrand presented at FUSE 2019 on the topic of Leveraging the Power of the Collective to Fuel Brand Innovation. FUSE is…
SHANGHAI, March 11, 2019 - Christian Dior SE, commonly known as Dior, is a European luxury goods company that currently …
SHANGHAI, February 28, 2019 – Dove, a brand of chocolate made and marketed by the Mars company, launched its Supreme Mic…
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